Accelerate Your Business Growth
Over thirty years of building brands, developing marketing strategies and delivering growth across more than 50 categories
About Brainchild
Our Services
Our Expertise
Our Expertise
Brainchild is in the business of developing strategic ideas that build business. This can involve product development, market identification and segmentation, competitive positioning, brand architecture and communication strategies.
Our Expertise
Our Expertise
Our Expertise
Consumer understanding is the fundamental expertise that lies behind everything we do. Having closely studied the Indian consumer over three decades, we have an emperical, intuitive and research-based understanding of consumers across pop strata, income strata, age bands and their behaviour across scores of categories
Our Process
Our Process
Our Process
Our first step is immersion. Immersion into data, the ethos and DNA of the organisation and immersion in the dynamics of consumer behaviour. Analysis emerging from this immersion forms the basis of defining the brand and consequently, the business-building ideas we generate.
Our CSR
Our Process
Our Process
OOPER - the NEXT step: As Brainchild stepped into its third year in 2023, it added to its mission the objective of giving back too; but in a meaningful way and by creating outcomes which are local (in the National Capital Region of Delhi). As we thought deeper about it, we zeroed in on helping sincere and well meaning efforts of high scho
OOPER - the NEXT step: As Brainchild stepped into its third year in 2023, it added to its mission the objective of giving back too; but in a meaningful way and by creating outcomes which are local (in the National Capital Region of Delhi). As we thought deeper about it, we zeroed in on helping sincere and well meaning efforts of high school students pro bono.
Helping Local Vendors Earn Better - Planned and Being Executed by Aashman Nindwani, The Shri Ram School, Aravali, Gurgaon
The projects aims at improving earnings of road side vendors; who cater to a regular middle to upper income customer base for items like flowers and fruits; by about 10,000 to 15,000 rupees a month.
The fundamental idea is to develop an app which enables the vendor to map intra- family relationships, send personalized and templatized messages in a very convenient manner and capture advance orders to improve volume, margin and cut the risk of unsold stock. And in the process get onto just the next rung of earnings.